{"id":2106,"date":"2026-06-26T23:52:53","date_gmt":"2026-06-26T23:52:53","guid":{"rendered":"https:\/\/joliflair.com\/toi-uu-chi-phi-san-xuat-nuoc-hoa-nho-hieu-dung-ve-gia-cong-odm-va-oem\/"},"modified":"2026-06-26T23:52:53","modified_gmt":"2026-06-26T23:52:53","slug":"toi-uu-chi-phi-san-xuat-nuoc-hoa-nho-hieu-dung-ve-gia-cong-odm-va-oem","status":"publish","type":"post","link":"https:\/\/joliflair.com\/en\/toi-uu-chi-phi-san-xuat-nuoc-hoa-nho-hieu-dung-ve-gia-cong-odm-va-oem\/","title":{"rendered":"T\u1ed1i \u01b0u chi ph\u00ed s\u1ea3n xu\u1ea5t n\u01b0\u1edbc hoa nh\u1edd hi\u1ec3u \u0111\u00fang v\u1ec1 gia c\u00f4ng ODM v\u00e0 OEM"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc hoa t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft. Kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 l\u00e3nh \u0111\u1ecba ri\u00eang c\u1ee7a c\u00e1c \u00f4ng l\u1edbn xa x\u1ec9 t\u1eeb Ph\u00e1p hay \u00dd, gi\u1edd \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba (Local Brand) \u0111ang tr\u1ed7i d\u1eady v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n m\u00f9i h\u01b0\u01a1ng \u0111\u1eadm ch\u1ea5t c\u00e1 nh\u00e2n. Tuy nhi\u00ean, \u0111\u1eb1ng sau nh\u1eefng chai n\u01b0\u1edbc hoa l\u1ea5p l\u00e1nh v\u00e0 h\u01b0\u01a1ng th\u01a1m quy\u1ebfn r\u0169 l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kinh t\u1ebf \u0111\u1ea7y th\u00e1ch th\u1ee9c: L\u00e0m sao \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed s\u1ea3n xu\u1ea5t m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1eb3ng c\u1ea5p c\u1ee7a s\u1ea3n ph\u1ea9m?<\/p>\n<p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u th\u01b0\u1eddng r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a vi\u1ec7c t\u1ef1 v\u1eadn h\u00e0nh m\u1ecdi kh\u00e2u t\u1eeb nghi\u00ean c\u1ee9u c\u00f4ng th\u1ee9c \u0111\u1ebfn \u0111\u00f3ng g\u00f3i, d\u1eabn \u0111\u1ebfn chi ph\u00ed b\u1ecb \u0111\u1ed9i l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n. Ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1ea3i quy\u1ebft n\u00fat th\u1eaft n\u00e0y ch\u00ednh l\u00e0 hi\u1ec3u \u0111\u00fang v\u00e0 v\u1eadn d\u1ee5ng linh ho\u1ea1t hai m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ed5 bi\u1ebfn: OEM (Original Equipment Manufacturing) v\u00e0 ODM (Original Design Manufacturing). B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u chi ph\u00ed th\u00f4ng qua vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang m\u00f4 h\u00ecnh gia c\u00f4ng, gi\u00fap b\u1ea1n bi\u1ebfn \u00fd t\u01b0\u1edfng m\u00f9i h\u01b0\u01a1ng th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh c\u00f3 l\u00e3i.<\/p>\n<h2>Ph\u1ea7n 1: Gi\u1ea3i m\u00e3 kh\u00e1i ni\u1ec7m OEM v\u00e0 ODM trong ng\u00e0nh n\u01b0\u1edbc hoa<\/h2>\n<h3>S\u1ea3n xu\u1ea5t OEM l\u00e0 g\u00ec?<\/h3>\n<p>OEM (Original Equipment Manufacturing &#8211; S\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c) l\u00e0 h\u00ecnh th\u1ee9c m\u00e0 b\u1ea1n \u2013 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u \u2013 \u0111\u00e3 s\u1edf h\u1eefu c\u00f4ng th\u1ee9c n\u01b0\u1edbc hoa ho\u1eb7c c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt chi ti\u1ebft. B\u1ea1n thu\u00ea m\u1ed9t nh\u00e0 m\u00e1y c\u00f3 \u0111\u1ea7y \u0111\u1ee7 trang thi\u1ebft b\u1ecb \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c pha ch\u1ebf, chi\u1ebft r\u00f3t v\u00e0 \u0111\u00f3ng g\u00f3i d\u1ef1a tr\u00ean \u0111\u00fang b\u1ed9 ti\u00eau chu\u1ea9n \u0111\u00f3. Trong m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n n\u1eafm gi\u1eef quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u1ec1 m\u00f9i h\u01b0\u01a1ng v\u00e0 thi\u1ebft k\u1ebf, nh\u00e0 m\u00e1y \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00e1nh tay n\u1ed1i d\u00e0i v\u1ec1 m\u1eb7t h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt.<\/p>\n<h3>S\u1ea3n xu\u1ea5t ODM l\u00e0 g\u00ec?<\/h3>\n<p>ODM (Original Design Manufacturing &#8211; S\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf g\u1ed1c) l\u00e0 m\u00f4 h\u00ecnh tr\u1ecdn g\u00f3i t\u1eeb A \u0111\u1ebfn Z. N\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng s\u01a1 khai v\u1ec1 phong c\u00e1ch m\u00f9i h\u01b0\u01a1ng (v\u00ed d\u1ee5: &#8220;m\u1ed9t m\u00f9i h\u01b0\u01a1ng mang l\u1ea1i c\u1ea3m gi\u00e1c m\u00f9a h\u00e8 \u1edf \u0110\u1ecba Trung H\u1ea3i&#8221;), \u0111\u01a1n v\u1ecb gia c\u00f4ng ODM s\u1ebd th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 c\u00e1c b\u01b0\u1edbc: nghi\u00ean c\u1ee9u c\u00f4ng th\u1ee9c (R&amp;D), thi\u1ebft k\u1ebf bao b\u00ec, ch\u1ecdn l\u1ef1a v\u1ecf chai, \u0111\u0103ng k\u00fd gi\u1ea5y ph\u00e9p v\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p &#8220;ch\u00eca kh\u00f3a trao tay&#8221; cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng nh\u01b0ng ch\u01b0a c\u00f3 kinh nghi\u1ec7m chuy\u00ean s\u00e2u v\u1ec1 h\u00f3a m\u1ef9 ph\u1ea9m.<\/p>\n<h2>Ph\u1ea7n 2: Ph\u00e2n t\u00edch c\u1ea5u tr\u00fac chi ph\u00ed trong s\u1ea3n xu\u1ea5t n\u01b0\u1edbc hoa<\/h2>\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a, tr\u01b0\u1edbc h\u1ebft ta c\u1ea7n hi\u1ec3u ti\u1ec1n c\u1ee7a ch\u00fang ta th\u1ef1c s\u1ef1 \u0111\u1ed5 v\u00e0o \u0111\u00e2u khi l\u00e0m n\u01b0\u1edbc hoa. M\u1ed9t chai n\u01b0\u1edbc hoa th\u01b0\u01a1ng m\u1ea1i th\u01b0\u1eddng bao g\u1ed3m c\u00e1c nh\u00f3m chi ph\u00ed ch\u00ednh sau:<\/p>\n<ul>\n<li>\n<p><strong>Tinh d\u1ea7u (Fragrance Oil):<\/strong> Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i t\u00f9y theo \u0111\u1ed9 qu\u00fd hi\u1ebfm c\u1ee7a nguy\u00ean li\u1ec7u.<\/p>\n<\/li>\n<li>\n<p><strong>Dung m\u00f4i (Alcohol\/Ethanol):<\/strong> Lo\u1ea1i c\u1ed3n th\u1ef1c ph\u1ea9m cao c\u1ea5p gi\u00fap m\u00f9i h\u01b0\u01a1ng d\u1ecbu nh\u1eb9 v\u00e0 bay h\u01a1i \u0111\u00fang chu\u1ea9n.<\/p>\n<\/li>\n<li>\n<p><strong>V\u1ecf chai v\u00e0 bao b\u00ec:<\/strong> Th\u1ee7y tinh, n\u1eafp chai, v\u00f2i x\u1ecbt v\u00e0 h\u1ed9p gi\u1ea5y. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 ph\u1ea7n chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong c\u1ea3m quan gi\u00e1 tr\u1ecb.<\/p>\n<\/li>\n<li>\n<p><strong>Chi ph\u00ed R&amp;D:<\/strong> Nghi\u00ean c\u1ee9u v\u00e0 th\u1eed nghi\u1ec7m s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00f9i h\u01b0\u01a1ng theo th\u1eddi gian.<\/p>\n<\/li>\n<li>\n<p><strong>Chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 nh\u00e2n s\u1ef1:<\/strong> N\u1ebfu b\u1ea1n t\u1ef1 s\u1ea3n xu\u1ea5t, con s\u1ed1 n\u00e0y s\u1ebd bao g\u1ed3m thu\u00ea m\u1eb7t b\u1eb1ng nh\u00e0 m\u00e1y, m\u00e1y m\u00f3c chi\u1ebft r\u00f3t ch\u00e2n kh\u00f4ng, v\u00e0 nh\u00e2n c\u00f4ng c\u00f3 tay ngh\u1ec1.<\/p>\n<\/li>\n<\/ul>\n<h2>Ph\u1ea7n 3: T\u1ed1i \u01b0u chi ph\u00ed b\u1eb1ng m\u00f4 h\u00ecnh OEM &#8211; D\u00e0nh cho ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng<\/h2>\n<h3>Ti\u1ebft ki\u1ec7m nh\u1edd quy\u1ec1n t\u1ef1 ch\u1ee7 nguy\u00ean li\u1ec7u<\/h3>\n<p>Khi ch\u1ecdn OEM, b\u1ea1n c\u00f3 quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 cung c\u1ea5p tinh d\u1ea7u t\u1eeb Grasse (Ph\u00e1p) ho\u1eb7c c\u00e1c v\u00f9ng nguy\u00ean li\u1ec7u gi\u00e1 t\u1ed1t h\u01a1n nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. Vi\u1ec7c t\u1ef1 th\u01b0\u01a1ng l\u01b0\u1ee3ng ngu\u1ed3n cung c\u1ea5p gi\u00fap b\u1ea1n c\u1eaft b\u1ecf ph\u1ea7n chi\u1ebft kh\u1ea5u trung gian m\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb gia c\u00f4ng th\u01b0\u1eddng c\u1ed9ng th\u00eam v\u00e0o b\u00e1o gi\u00e1 nguy\u00ean li\u1ec7u.<\/p>\n<h3>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng g\u1eaft gao h\u01a1n<\/h3>\n<p>V\u00ec b\u1ea1n l\u00e0 ng\u01b0\u1eddi n\u1eafm gi\u1eef c\u00f4ng th\u1ee9c, m\u1ecdi sai l\u1ec7ch trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t t\u1ea1i nh\u00e0 m\u00e1y OEM \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n s\u1edbm. Vi\u1ec7c n\u00e0y gi\u1ea3m thi\u1ec3u r\u1ee7i ro h\u00e0ng l\u1ed7i, h\u00e0ng h\u1ecfng \u2013 m\u1ed9t lo\u1ea1i chi ph\u00ed \u1ea9n c\u1ef1c k\u1ef3 nguy hi\u1ec3m c\u00f3 th\u1ec3 ng\u1ed1n s\u1ea1ch l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n<h3>L\u1ee3i th\u1ebf khi quy m\u00f4 s\u1ea3n xu\u1ea5t l\u1edbn<\/h3>\n<p>N\u1ebfu b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1ea3n xu\u1ea5t h\u00e0ng ch\u1ee5c ng\u00e0n \u0111\u01a1n v\u1ecb m\u1ed7i th\u00e1ng, OEM l\u00e0 l\u1ef1a ch\u1ecdn r\u1ebb nh\u1ea5t. Khi kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean, ph\u00ed gia c\u00f4ng tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb (unit cost) s\u1ebd gi\u1ea3m m\u1ea1nh, trong khi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (c\u00f4ng th\u1ee9c) v\u1eabn thu\u1ed9c v\u1ec1 b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed b\u1ea3n quy\u1ec1n cho b\u00ean th\u1ee9 ba.<\/p>\n<h2>Ph\u1ea7n 4: T\u1ed1i \u01b0u chi ph\u00ed b\u1eb1ng m\u00f4 h\u00ecnh ODM &#8211; L\u1ef1a ch\u1ecdn th\u00f4ng minh cho Start-up<\/h2>\n<h3>C\u1eaft gi\u1ea3m chi ph\u00ed th\u1eed nghi\u1ec7m (R&amp;D)<\/h3>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t ph\u00f2ng lab \u0111\u1ea1t chu\u1ea9n v\u00e0 thu\u00ea chuy\u00ean gia n\u01b0\u1edbc hoa (The Nose) l\u00e0 c\u1ef1c k\u1ef3 \u0111\u1eaft \u0111\u1ecf. V\u1edbi ODM, b\u1ea1n t\u1eadn d\u1ee5ng lu\u00f4n th\u01b0 vi\u1ec7n m\u00f9i h\u01b0\u01a1ng c\u00f3 s\u1eb5n c\u1ee7a nh\u00e0 m\u00e1y. Nh\u1eefng c\u00f4ng th\u1ee9c n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh, gi\u00fap b\u1ea1n b\u1ecf qua b\u01b0\u1edbc th\u1eed nghi\u1ec7m k\u00e9o d\u00e0i 6-12 th\u00e1ng, t\u1eeb \u0111\u00f3 gi\u1ea3m chi ph\u00ed c\u01a1 h\u1ed9i v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n.<\/p>\n<h3>Lo\u1ea1i b\u1ecf chi ph\u00ed \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng<\/h3>\n<p>M\u00e1y chi\u1ebft r\u00f3t, m\u00e1y d\u1eadp n\u1eafp, m\u00e1y m\u00e0ng co&#8230; t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ed1n h\u00e0ng t\u1ef7 \u0111\u1ed3ng. S\u1eed d\u1ee5ng ODM gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i b\u1ecf ra kho\u1ea3n v\u1ed1n c\u1ed1 \u0111\u1ecbnh (CAPEX) kh\u1ed5ng l\u1ed3 l\u00fac ban \u0111\u1ea7u. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng s\u1ed1 ti\u1ec1n \u0111\u00f3 \u0111\u1ec3 t\u1eadp trung v\u00e0o Marketing v\u00e0 b\u00e1n h\u00e0ng \u2013 n\u01a1i t\u1ea1o ra doanh thu th\u1ef1c t\u1ebf.<\/p>\n<h3>T\u1eadn d\u1ee5ng s\u1ee9c mua t\u1ed5ng h\u1ee3p c\u1ee7a nh\u00e0 m\u00e1y<\/h3>\n<p>C\u00e1c \u0111\u01a1n v\u1ecb ODM l\u1edbn th\u01b0\u1eddng nh\u1eadp kh\u1ea9u v\u1ecf chai v\u00e0 n\u1eafp chai s\u1ed1 l\u01b0\u1ee3ng tri\u1ec7u chi\u1ebfc m\u1ed7i n\u0103m. Nh\u1edd v\u1eady, c\u00e1i gi\u00e1 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t bao b\u00ec lu\u00f4n th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c b\u1ea1n t\u1ef1 \u0111i \u0111\u1eb7t h\u00e0ng v\u00e0i ng\u00e0n chi\u1ebfc. B\u1ea1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 ch\u00eanh l\u1ec7ch gi\u00e1 n\u00e0y th\u00f4ng qua b\u00e1o gi\u00e1 tr\u1ecdn g\u00f3i c\u1ee7a h\u1ecd.<\/p>\n<h2>Ph\u1ea7n 5: C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u1ea3m th\u00eam 20-30% chi ph\u00ed s\u1ea3n xu\u1ea5t<\/h2>\n<h3>1. Chu\u1ea9n h\u00f3a bao b\u00ec (Standardization)<\/h3>\n<p>\u0110\u1eebng c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eefng h\u00ecnh d\u00e1ng chai th\u1ee7y tinh qu\u00e1 k\u1ef3 d\u1ecb tr\u1eeb khi b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch c\u1ef1c l\u1edbn. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u1eabu chai s\u1eb5n c\u00f3 (stock bottles) t\u1eeb nh\u00e0 m\u00e1y ODM v\u00e0 ch\u1ec9 t\u00f9y bi\u1ebfn b\u1eb1ng nh\u00e3n d\u00e1n, in l\u1ee5a ho\u1eb7c n\u1eafp chai s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng ti\u1ec1n khu\u00f4n \u0111\u00fac.<\/p>\n<h3>2. Chi\u1ebfn thu\u1eadt &#8220;Mua chung&#8221; nguy\u00ean li\u1ec7u<\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111ang h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t x\u01b0\u1edfng OEM, h\u00e3y h\u1ecfi xem h\u1ecd \u0111ang c\u00f3 nh\u1eefng d\u1ef1 \u00e1n n\u00e0o kh\u00e1c s\u1eed d\u1ee5ng c\u00f9ng lo\u1ea1i c\u1ed3n hay lo\u1ea1i v\u1ecf h\u1ed9p gi\u1ea5y \u0111\u00f3 kh\u00f4ng. Vi\u1ec7c gh\u00e9p \u0111\u01a1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i thi\u1ec3u (MOQ) l\u1edbn h\u01a1n s\u1ebd gi\u00fap gi\u1ea3m gi\u00e1 th\u00e0nh v\u1eadt t\u01b0 \u0111\u00e1ng k\u1ec3.<\/p>\n<h3>3. T\u1ed1i gi\u1ea3n trong thi\u1ebft k\u1ebf nh\u01b0ng t\u1ed1i \u0111a trong tr\u1ea3i nghi\u1ec7m<\/h3>\n<p>Xu h\u01b0\u1edbng Minimalist \u0111ang l\u00ean ng\u00f4i. Thay v\u00ec m\u1ed9t chi\u1ebfc h\u1ed9p c\u1ea7u k\u1ef3 5 l\u1edbp, h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t l\u1edbp h\u1ed9p c\u1ee9ng c\u00e1p, b\u1ec1n b\u1ec9 khi v\u1eadn chuy\u1ec3n. Vi\u1ec7c gi\u1ea3m b\u1edbt c\u00e1c chi ti\u1ebft r\u01b0\u1eddm r\u00e0 kh\u00f4ng ch\u1ec9 gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n (logistics) do tr\u1ecdng l\u01b0\u1ee3ng nh\u1eb9 h\u01a1n.<\/p>\n<h2>Ph\u1ea7n 6: Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn g\u00e2y l\u00e3ng ph\u00ed khi gia c\u00f4ng n\u01b0\u1edbc hoa<\/h2>\n<p>Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00ec qu\u00e1 n\u00f4n n\u00f3ng \u0111\u00e3 ch\u1ecdn nh\u1eefng \u0111\u01a1n v\u1ecb gia c\u00f4ng gi\u00e1 r\u1ebb ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m, d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng n\u01b0\u1edbc hoa b\u1ecb \u0111\u1ee5c, b\u1ecb bi\u1ebfn \u0111\u1ed5i m\u00f9i sau 3 th\u00e1ng ho\u1eb7c v\u00f2i x\u1ecbt b\u1ecb t\u1eafc. Chi ph\u00ed \u0111\u1ec3 thu h\u1ed3i v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng khi \u0111\u00f3 s\u1ebd l\u1edbn h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n s\u1ed1 ti\u1ec1n b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c l\u00fac \u0111\u1ea7u. Do \u0111\u00f3, t\u1ed1i \u01b0u chi ph\u00ed kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ecdn c\u00e1i r\u1ebb nh\u1ea5t, m\u00e0 l\u00e0 ch\u1ecdn c\u00e1i c\u00f3 hi\u1ec7u su\u1ea5t (performance\/price) t\u1ed1t nh\u1ea5t.<\/p>\n<h2>K\u1ebft lu\u1eadn: N\u00ean ch\u1ecdn OEM hay ODM \u0111\u1ec3 hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/h2>\n<p>Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi duy nh\u1ea5t cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ngh\u1ec7 nh\u00e2n m\u00f9i h\u01b0\u01a1ng mu\u1ed1n b\u1ea3o v\u1ec7 b\u00ed m\u1eadt c\u00f4ng th\u1ee9c v\u00e0 c\u00f3 quy m\u00f4 l\u1edbn: <strong>H\u00e3y ch\u1ecdn OEM<\/strong>. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 marketing t\u00e0i ba mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u th\u1ea5p nh\u1ea5t: <strong>H\u00e3y ch\u1ecdn ODM<\/strong>.<\/p>\n<p>S\u1ef1 k\u1ebft h\u1ee3p th\u00f4ng minh gi\u1eefa vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt v\u00e0 nh\u1ea1y b\u00e9n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 th\u01a1m \u1edf m\u00f9i h\u01b0\u01a1ng, m\u00e0 c\u00f2n &#8220;th\u01a1m&#8221; c\u1ea3 \u1edf b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n. H\u00e3y nh\u1edb, trong ng\u00e0nh c\u00f4ng nghi\u1ec7p xa x\u1ec9 n\u00e0y, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ch\u00ednh l\u00e0 t\u1ea1o ra d\u01b0 \u0111\u1ecba \u0111\u1ec3 b\u1ea1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc hoa t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft. Kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 l\u00e3nh \u0111\u1ecba ri\u00eang c\u1ee7a c\u00e1c \u00f4ng l\u1edbn xa x\u1ec9 t\u1eeb Ph\u00e1p hay \u00dd, gi\u1edd \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba (Local Brand) \u0111ang tr\u1ed7i d\u1eady v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n m\u00f9i h\u01b0\u01a1ng&#8230;<\/p>","protected":false},"author":1,"featured_media":2105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts\/2106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/comments?post=2106"}],"version-history":[{"count":0,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts\/2106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/media\/2105"}],"wp:attachment":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/media?parent=2106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/categories?post=2106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/tags?post=2106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}