Khi b\u1ea1n c\u1ea7m tr\u00ean tay m\u1ed9t chai n\u01b0\u1edbc hoa \u0111\u1ebfn t\u1eeb nh\u1eefng nh\u00e0 m\u1ed1t danh gi\u00e1 nh\u01b0 Chanel, Dior hay nh\u1eefng d\u00f2ng niche \u0111\u1eaft \u0111\u1ecf nh\u01b0 Creed, \u0111i\u1ec1u b\u1ea1n ch\u1ea1m v\u00e0o kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f9i h\u01b0\u01a1ng. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 phong c\u00e1ch s\u1ed1ng, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 sang tr\u1ecdng v\u00e0 l\u00e0 k\u1ebft tinh c\u1ee7a nh\u1eefng nghi\u00ean c\u1ee9u h\u00f3a h\u1ecdc ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, \u0111\u1eb1ng sau l\u1edbp v\u1ecf l\u1ea5p l\u00e1nh v\u00e0 chi\u1ebfn d\u1ecbch marketing tri\u1ec7u \u0111\u00f4 \u1ea5y l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi ng\u1ea7m m\u00e0 \u00edt ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn: Th\u1ebf gi\u1edbi c\u1ee7a nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t thu\u00ea ngo\u00e0i.<\/p>\n
Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m v\u00e0 n\u01b0\u1edbc hoa, vi\u1ec7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu to\u00e0n b\u1ed9 quy tr\u00ecnh t\u1eeb c\u00e1nh \u0111\u1ed3ng hoa \u0111\u1ebfn d\u00e2y chuy\u1ec1n \u0111\u00f3ng chai l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 hi\u1ebfm hoi. Thay v\u00e0o \u0111\u00f3, thu\u1eadt ng\u1eef OEM (Original Equipment Manufacturing) v\u00e0 ODM (Original Design Manufacturing) tr\u1edf th\u00e0nh x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng. V\u1eady th\u1ef1c s\u1ef1, nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111ang ch\u1ecdn con \u0111\u01b0\u1eddng n\u00e0o \u0111\u1ec3 th\u1ed1ng tr\u1ecb kh\u1ee9u gi\u00e1c c\u1ee7a nh\u00e2n lo\u1ea1i? H\u00e3y c\u00f9ng b\u00f3c t\u00e1ch nh\u1eefng b\u00ed m\u1eadt \u0111\u1eb1ng sau c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa n\u1ed5i ti\u1ebfng \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c OEM hay ODM m\u1edbi l\u00e0 k\u1ebb chi\u1ebfm \u01b0u th\u1ebf.<\/p>\n
OEM c\u00f3 th\u1ec3 hi\u1ec3u n\u00f4m n\u1ea3n l\u00e0 h\u00ecnh th\u1ee9c s\u1ea3n xu\u1ea5t theo y\u00eau c\u1ea7u. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n c\u00f4ng th\u1ee9c m\u00f9i h\u01b0\u01a1ng \u0111\u1ed9c quy\u1ec1n, thi\u1ebft k\u1ebf v\u1ecf chai v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 n\u0103ng l\u1ef1c h\u1ea1 t\u1ea7ng t\u1ed1t, m\u00e1y m\u00f3c hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 chuy\u1ec3n h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng tr\u00ean gi\u1ea5y th\u00e0nh s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf. Trong k\u1ecbch b\u1ea3n n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u n\u1eafm gi\u1eef ho\u00e0n to\u00e0n “linh h\u1ed3n” (c\u00f4ng th\u1ee9c) v\u00e0 \u0111\u1ed1i t\u00e1c ch\u1ec9 l\u00e0 “c\u00e1nh tay n\u1ed1i d\u00e0i” th\u1ef1c thi.<\/p>\n
Ng\u01b0\u1ee3c l\u1ea1i, ODM l\u1ea1i cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n h\u01a1n. M\u1ed9t c\u00f4ng ty ODM kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n tham gia v\u00e0o kh\u00e2u nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n (R&D), s\u00e1ng t\u1ea1o m\u00f9i h\u01b0\u01a1ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 thi\u1ebft k\u1ebf bao b\u00ec d\u1ef1a tr\u00ean \u0111\u1ecbnh h\u01b0\u1edbng chung c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ho\u1eb7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng mu\u1ed1n l\u1ea5n s\u00e2n sang m\u1ea3ng n\u01b0\u1edbc hoa nh\u01b0ng kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 tinh d\u1ea7u hay h\u00f3a h\u1ecdc th\u1ef1c ph\u1ea9m.<\/p>\n
V\u00e0o th\u1ebf k\u1ef7 19 v\u00e0 \u0111\u1ea7u th\u1ebf k\u1ef7 20, n\u01b0\u1edbc hoa l\u00e0 \u0111\u1eb7c quy\u1ec1n c\u1ee7a gi\u1edbi qu\u00fd t\u1ed9c v\u00e0 c\u00e1c nh\u00e0 ch\u1ebf t\u00e1c n\u01b0\u1edbc hoa th\u1ee7 c\u00f4ng (Perfumers) th\u01b0\u1eddng ki\u00eam lu\u00f4n vai tr\u00f2 s\u1ea3n xu\u1ea5t t\u1ea1i c\u00e1c ph\u00f2ng th\u00ed nghi\u1ec7m nh\u1ecf. Tuy nhi\u00ean, khi nhu c\u1ea7u ti\u00eau d\u00f9ng b\u00f9ng n\u1ed5, vi\u1ec7c ch\u1ec9 l\u00e0m th\u1ee7 c\u00f4ng kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c quy m\u00f4 to\u00e0n c\u1ea7u. C\u00e1c t\u1eadp \u0111o\u00e0n nh\u01b0 LVMH, Coty hay Lauder \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u1ea5u tr\u00fac l\u1ea1i ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y.<\/p>\n
Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u g\u1ea1o c\u1ed9i th\u01b0\u1eddng \u01b0u ti\u00ean m\u00f4 h\u00ecnh OEM ho\u1eb7c t\u1ef1 th\u00e2n s\u1ea3n xu\u1ea5t (In-house) v\u00ec h\u1ecd coi c\u00f4ng th\u1ee9c h\u01b0\u01a1ng li\u1ec7u l\u00e0 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 t\u1ed1i cao. Nh\u01b0ng v\u1edbi s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00e1c d\u00f2ng n\u01b0\u1edbc hoa “Celebrity” (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng) hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Startup m\u1ef9 ph\u1ea9m, ODM \u0111\u00e3 nhanh ch\u00f3ng v\u01b0\u01a1n l\u00ean chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong nh\u1edd kh\u1ea3 n\u0103ng r\u00fat ng\u1eafn th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng (Time-to-market).<\/p>\n
\u0110\u1ed1i v\u1edbi m\u1ed9t chai n\u01b0\u1edbc hoa c\u00f3 gi\u00e1 v\u00e0i tr\u0103m USD, gi\u00e1 tr\u1ecb kh\u00f4ng n\u1eb1m \u1edf chi ph\u00ed dung d\u1ecbch b\u00ean trong m\u00e0 n\u1eb1m \u1edf s\u1ef1 \u0111\u1ed9c b\u1ea3n c\u1ee7a m\u00f9i h\u01b0\u01a1ng. S\u1eed d\u1ee5ng OEM cho ph\u00e9p c\u00e1c \u00f4ng l\u1edbn ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd c\u00e1c t\u1ea7ng h\u01b0\u01a1ng. H\u1ecd th\u01b0\u1eddng ch\u1ec9 k\u00fd k\u1ebft gia c\u00f4ng t\u1eebng ph\u1ea7n ho\u1eb7c \u0111\u1eb7t h\u00e0ng nguy\u00ean li\u1ec7u th\u00f4 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau \u0111\u1ec3 tr\u00e1nh vi\u1ec7c \u0111\u1ed1i t\u00e1c n\u1eafm \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 b\u00ed m\u1eadt ph\u1ed1i tr\u1ed9n.<\/p>\n
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00f4ng th\u1ec3 m\u1ea1o hi\u1ec3m uy t\u00edn c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t l\u00f4 h\u00e0ng b\u1ecb h\u1ecfng h\u01b0\u01a1ng hay v\u1ecf chai b\u1ecb r\u00f2 r\u1ec9. Khi ch\u1ecdn OEM, th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u1eed \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e1m s\u00e1t tr\u1ef1c ti\u1ebfp t\u1ea1i nh\u00e0 m\u00e1y, \u0111\u1ea3m b\u1ea3o m\u1ecdi quy tr\u00ecnh t\u1eeb l\u1ecdc r\u01b0\u1ee3u \u0111\u1ebfn \u1ee7 h\u01b0\u01a1ng (maceration) \u0111\u1ec1u tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n kh\u1eafc nghi\u1ec7t nh\u1ea5t.<\/p>\n
Thay v\u00ec \u0111\u1ea7u t\u01b0 h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u00f4 v\u00e0o m\u00e1y m\u00f3c \u0111\u00f3ng chai, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o Marketing v\u00e0 R&D. H\u1ecd ch\u1ec9 c\u1ea7n tr\u1ea3 chi ph\u00ed gia c\u00f4ng cho c\u00e1c nh\u00e0 m\u00e1y OEM c\u00f3 quy m\u00f4 c\u1ef1c l\u1edbn t\u1ea1i c\u00e1c khu v\u1ef1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 Ph\u00e1p, \u00dd ho\u1eb7c g\u1ea7n \u0111\u00e2y l\u00e0 H\u00e0n Qu\u1ed1c v\u00e0 Trung Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c m\u00e1c “Luxury”.<\/p>\n
N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ca s\u0129 n\u1ed5i ti\u1ebfng v\u00e0 mu\u1ed1n ra m\u1eaft d\u00f2ng n\u01b0\u1edbc hoa ri\u00eang mang t\u00ean m\u00ecnh, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i h\u1ecdc c\u00e1ch chi\u1ebft xu\u1ea5t hoa h\u1ed3ng. C\u00e1c \u0111\u01a1n v\u1ecb ODM s\u1ebd tr\u00ecnh l\u00ean b\u1ea1n 10 m\u1eabu m\u00f9i h\u01b0\u01a1ng th\u1ecbnh h\u00e0nh nh\u1ea5t hi\u1ec7n nay, thi\u1ebft k\u1ebf 5 m\u1eabu chai hi\u1ec7n \u0111\u1ea1i v\u00e0 b\u1ea1n ch\u1ec9 c\u1ea7n l\u1ef1a ch\u1ecdn, k\u00fd t\u00ean. Trong v\u00f2ng 6 th\u00e1ng, s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean k\u1ec7 Sephora. \u0110\u00e2y ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a ODM.<\/p>\n
Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc hoa ng\u00e0y nay thay \u0111\u1ed5i theo t\u1eebng th\u00e1ng. Nh\u1eefng m\u00f9i h\u01b0\u01a1ng g\u1ed7 (woody) c\u00f3 th\u1ec3 hot v\u00e0o m\u00f9a thu nh\u01b0ng l\u1ea1i l\u1ed7i th\u1eddi v\u00e0o m\u00f9a xu\u00e2n. C\u00e1c c\u00f4ng ty ODM s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 chuy\u00ean gia n\u1eafm b\u1eaft d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u1ef1c nhanh. H\u1ecd c\u00f3 s\u1eb5n c\u00e1c c\u00f4ng th\u1ee9c “m\u1edf” \u0111\u1ec3 ch\u1ec9nh s\u1eeda nh\u1eb9 nh\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tung ra nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp theo m\u00f9a (Limited Edition) v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t.<\/p>\n
R&D trong ng\u00e0nh n\u01b0\u1edbc hoa l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i t\u1ed1n k\u00e9m v\u00e0 \u0111\u1ea7y r\u1ee7i ro. S\u1ebd ra sao n\u1ebfu b\u1ea1n d\u00e0nh 2 n\u0103m nghi\u00ean c\u1ee9u m\u1ed9t m\u00f9i h\u01b0\u01a1ng nh\u01b0ng th\u1ecb tr\u01b0\u1eddng l\u1ea1i kh\u00f4ng \u0111\u00f3n nh\u1eadn? V\u1edbi ODM, r\u1ee7i ro n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0y ph\u1ee5c v\u1ee5 cho nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau, do \u0111\u00f3 h\u1ecd c\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c ph\u00e2n t\u1eed m\u00f9i h\u01b0\u01a1ng m\u1edbi (Synthetic Molecules) v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh th\u00e0nh c\u00f4ng th\u01b0\u01a1ng m\u1ea1i.<\/p>\n
N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o nh\u00e3n m\u00e1c c\u1ee7a 90% chai n\u01b0\u1edbc hoa tr\u00ean th\u1ebf gi\u1edbi, b\u1ea1n s\u1ebd th\u1ea5y t\u00ean c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang. Nh\u01b0ng th\u1ef1c t\u1ebf, c\u00f3 m\u1ed9t “b\u1ed9 t\u1ee9 quy\u1ec1n l\u1ef1c” \u0111\u1ee9ng sau cung c\u1ea5p nguy\u00ean li\u1ec7u, c\u00f4ng th\u1ee9c v\u00e0 \u0111\u00f4i khi l\u00e0 c\u1ea3 d\u1ecbch v\u1ee5 ODM cho to\u00e0n th\u1ebf gi\u1edbi: Givaudan, Firmenich, IFF (International Flavors & Fragrances) v\u00e0 Symrise.<\/p>\n
\u0110\u00e2y l\u00e0 nh\u1eefng nh\u00e0 kh\u1ed5ng l\u1ed3 v\u1ec1 h\u00f3a h\u01b0\u01a1ng. H\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 OEM, h\u1ecd l\u00e0 nh\u1eefng trung t\u00e2m s\u00e1ng t\u1ea1o cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1eeb OEM \u0111\u1ebfn ODM t\u00f9y theo c\u1ea5p \u0111\u1ed9 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Cu\u1ed9c chi\u1ebfn gi\u1eefa OEM v\u00e0 ODM th\u1ef1c t\u1ebf l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 hi\u1ec7u qu\u1ea3 kinh t\u1ebf. Hi\u1ec7n nay, ODM \u0111ang chi\u1ebfm \u01b0u th\u1ebf \u1edf ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n v\u00e0 trung c\u1ea5p (Mass-market), trong khi OEM v\u1eabn l\u00e0 v\u01b0\u01a1ng qu\u1ed1c c\u1ee7a nh\u1eefng d\u00f2ng n\u01b0\u1edbc hoa High-end.<\/p>\n
Ranh gi\u1edbi gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y \u0111ang d\u1ea7n m\u1edd nh\u1ea1t. M\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i t\u1ea1i H\u00e0n Qu\u1ed1c ng\u00e0y nay c\u00f3 th\u1ec3 v\u1eeba \u0111\u00f3ng vai tr\u00f2 OEM (ch\u1ec9 s\u1ea3n xu\u1ea5t theo b\u1ea3n v\u1ebd) cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u M\u1ef9, v\u1eeba cung c\u1ea5p gi\u1ea3i ph\u00e1p ODM tr\u1ecdn g\u00f3i cho m\u1ed9t Startup t\u1ea1i \u0110\u00f4ng Nam \u00c1. S\u1ef1 linh ho\u1ea1t n\u00e0y gi\u00fap ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u01b0\u1edbc hoa tr\u1edf n\u00ean d\u00e2n ch\u1ee7 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n
Gi\u1edd \u0111\u00e2y, m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (KOL\/KOC) v\u1edbi l\u01b0\u1ee3ng fan \u0111\u00f4ng \u0111\u1ea3o c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa mang d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n m\u00e0 kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu b\u1ea5t k\u1ef3 m\u1ed9t ph\u00f2ng th\u00ed nghi\u1ec7m n\u00e0o. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c nh\u00e0 m\u00e1y ODM chuy\u00ean nghi\u1ec7p t\u1ea1i ch\u00e2u \u00c1 \u0111\u00e3 ph\u00e1 v\u1ee1 s\u1ef1 \u0111\u1ed9c t\u00f4n c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o h\u01b0\u01a1ng li\u1ec7u truy\u1ec1n th\u1ed1ng t\u1ea1i Grasse (Ph\u00e1p).<\/p>\n
Tuy nhi\u00ean, kh\u00f4ng c\u00f3 g\u00ec l\u00e0 ho\u00e0n h\u1ea3o. Vi\u1ec7c qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c \u0111\u1ed1i t\u00e1c OEM hay ODM c\u0169ng mang l\u1ea1i nhi\u1ec1u r\u1ee7i ro. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t c\u1ee7a c\u00e1c l\u00f4 h\u00e0ng. N\u01b0\u1edbc hoa l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea1y c\u1ea3m v\u1edbi nhi\u1ec7t \u0111\u1ed9, \u00e1nh s\u00e1ng v\u00e0 \u0111\u1ed9 \u1ea9m. N\u1ebfu \u0111\u1ed1i t\u00e1c gia c\u00f4ng thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p c\u1ed3n ho\u1eb7c nguy\u00ean li\u1ec7u th\u00f4 m\u00e0 kh\u00f4ng th\u00f4ng b\u00e1o, m\u00f9i h\u01b0\u01a1ng c\u00f3 th\u1ec3 b\u1ecb bi\u1ebfn \u0111\u1ed5i ho\u00e0n to\u00e0n.<\/p>\n
Ngo\u00e0i ra, v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o nh\u00e1i c\u00f4ng th\u1ee9c (IP theft) c\u0169ng l\u00e0 m\u1ed9t n\u1ed7i lo th\u01b0\u1eddng tr\u1ef1c. Khi m\u1ed9t c\u00f4ng ty ODM s\u1edf h\u1eefu c\u00f4ng th\u1ee9c m\u00f9i h\u01b0\u01a1ng th\u00e0nh c\u00f4ng, vi\u1ec7c h\u1ecd “x\u00e0o n\u1ea5u” l\u1ea1i m\u1ed9t ch\u00fat \u0111\u1ec3 b\u00e1n cho \u0111\u1ed1i t\u00e1c kh\u00e1c l\u00e0 \u0111i\u1ec1u kh\u00f3 l\u00f2ng ki\u1ec3m so\u00e1t tri\u1ec7t \u0111\u1ec3. \u0110\u00e2y l\u00e0 l\u00fd do khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn lu\u00f4n gi\u1eef l\u1ea1i ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a b\u00ed quy\u1ebft pha ch\u1ebf \u1edf b\u00ean trong c\u00f4ng ty m\u1eb9.<\/p>\n
N\u1ebfu b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa t\u1ea1i Vi\u1ec7t Nam hay b\u1ea5t k\u1ef3 \u0111\u00e2u, vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa OEM v\u00e0 ODM c\u1ea7n d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t: Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng.<\/p>\n
Ch\u1ecdn ODM:<\/strong> Khi b\u1ea1n mu\u1ed1n ti\u1ebft ki\u1ec7m th\u1eddi gian, ch\u01b0a c\u00f3 kinh nghi\u1ec7m chuy\u00ean s\u00e2u v\u1ec1 m\u00f9i h\u01b0\u01a1ng v\u00e0 mu\u1ed1n t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n Ch\u1ecdn OEM:<\/strong> Khi b\u1ea1n \u0111\u00e3 c\u00f3 trong tay m\u1ed9t chuy\u00ean gia \u0111i\u1ec1u h\u01b0\u01a1ng danh ti\u1ebfng, mu\u1ed1n t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t, mang t\u00ednh \u0111\u1ed9t ph\u00e1 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n cho ho\u1ea1t \u0111\u1ed9ng R&D.<\/p>\n<\/li>\n<\/ul>\n Quay l\u1ea1i c\u00e2u h\u1ecfi: OEM hay ODM chi\u1ebfm \u01b0u th\u1ebf? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u1ea3 hai \u0111\u1ec1u \u0111\u00f3ng nh\u1eefng vai tr\u00f2 kh\u00f4ng th\u1ec3 thay th\u1ebf trong h\u1ec7 sinh th\u00e1i n\u01b0\u1edbc hoa to\u00e0n c\u1ea7u. N\u1ebfu OEM l\u00e0 c\u00e1i n\u00f4i nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 xa x\u1ec9 v\u00e0 t\u00ednh \u0111\u1ed9c b\u1ea3n, th\u00ec ODM l\u00e0 \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng bi\u00ean gi\u1edbi c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb.<\/p>\n B\u00ed m\u1eadt th\u1ef1c s\u1ef1 \u0111\u1eb1ng sau nh\u1eefng chai n\u01b0\u1edbc hoa n\u1ed5i ti\u1ebfng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c ai l\u00e0 ng\u01b0\u1eddi \u0111\u1ed5 dung d\u1ecbch v\u00e0o chai, m\u00e0 n\u1eb1m \u1edf s\u1ef1 k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n gi\u1eefa ngh\u1ec7 thu\u1eadt s\u00e1ng t\u1ea1o m\u00f9i h\u01b0\u01a1ng v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p chu\u1ea9n x\u00e1c. D\u00f9 b\u1ea1n ch\u1ecdn OEM hay ODM, th\u00ec \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng v\u1eabn ph\u1ea3i l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd nh\u1ea5n v\u00f2i x\u1ecbt v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c “c\u00e1i t\u00f4i” c\u1ee7a h\u1ecd tan ch\u1ea3y trong t\u1eebng n\u1ed1t h\u01b0\u01a1ng.<\/p>\n Th\u1ebf gi\u1edbi m\u00f9i h\u01b0\u01a1ng v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c xoay quanh nh\u1eefng b\u00ed \u1ea9n n\u00e0y, v\u00e0 ch\u00fang ta \u2013 nh\u1eefng ng\u01b0\u1eddi y\u00eau h\u01b0\u01a1ng \u2013 s\u1ebd ti\u1ebfp t\u1ee5c b\u1ecb m\u00ea ho\u1eb7c b\u1edfi nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 b\u1eb1ng kh\u1ee9u gi\u00e1c, cho d\u00f9 ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ed9t ngh\u1ec7 nh\u00e2n \u0111\u01a1n \u0111\u1ed9c hay b\u1edfi m\u1ed9t d\u00e2y chuy\u1ec1n ODM hi\u1ec7n \u0111\u1ea1i nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>","protected":false},"excerpt":{"rendered":" Khi b\u1ea1n c\u1ea7m tr\u00ean tay m\u1ed9t chai n\u01b0\u1edbc hoa \u0111\u1ebfn t\u1eeb nh\u1eefng nh\u00e0 m\u1ed1t danh gi\u00e1 nh\u01b0 Chanel, Dior hay nh\u1eefng d\u00f2ng niche \u0111\u1eaft \u0111\u1ecf nh\u01b0 Creed, \u0111i\u1ec1u b\u1ea1n ch\u1ea1m v\u00e0o kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f9i h\u01b0\u01a1ng. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 phong c\u00e1ch s\u1ed1ng, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 sang tr\u1ecdng v\u00e0 l\u00e0…<\/p>","protected":false},"author":1,"featured_media":2098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts\/2092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/comments?post=2092"}],"version-history":[{"count":1,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts\/2092\/revisions"}],"predecessor-version":[{"id":2099,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/posts\/2092\/revisions\/2099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/media\/2098"}],"wp:attachment":[{"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/media?parent=2092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/categories?post=2092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joliflair.com\/en\/wp-json\/wp\/v2\/tags?post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}K\u1ebft lu\u1eadn: Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi duy nh\u1ea5t<\/h2>\n